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Goldwell Capital Empowers Cambodia Women Entrepreneurs Association (CWEA) Through Digital Marketing Training

Date: 2018-09-19
Venue: Exchange Square, Phnom Penh

More than sixty (60) members of Cambodia Women Entrepreneurs Association (CWEA) attended the Digital Marketing Training held last September 19, 2018, at Exchange Square, Phnom Penh, Cambodia.

The Digital Marketing training was conceptualized and conducted by Dr. Neph Vargas, Marketing Director of Goldwell Capital in collaboration with Mr. Sok Sam Ath, the General Manager of Yoopec and Managed Digital Marketing.

The participants were given basic knowledge of Digital Marketing strategy, landing page, Social Media Marketing, Search Engine Optimization, and Local SEO and Email Marketing. For the content marketing activity where participants needed to identify target customers, value proposition and content analysis, a presentation was shared focusing on investment principles, diversification, and comparisons. “There are many Cambodia women entrepreneurs who are interested with this kind of training. It is time for us to explore this technology trend and empower our members,” H.E. Mam Dathalineth, one of the Board Members of CWEA, stated.

The purpose of the new Goldwell Capital community service project is to support CWEA to fulfill its mission for the empowerment and success of women entrepreneurs in Cambodia in their respective industries and to create a meaningful impact in the economic development of the entire country.